Is There a Cost-Effective Way to Press Release Marketing By PR Wires
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Press releases provide a great means to spread out information to the wide public and to media sources, and have proved their worth in search engine optimization over the years. A strategy based on press release marketing can help achieve sustainable effects through enhanced targeted traffic and even through paid advertising. However, for best results in the field of Internet marketing, you need to send out your messages via prominent online distribution channels.
Over time, Pr wires marketing strategies have been corroborated with social media, RSS feeds, blogging and article submission practices, and most optimization services available today offer a combination of these to achieve a better impact in the market. However, irrespective of whether you use press release marketing as a separate SEO solution or together with other mainstream optimization techniques, you need to account for the following four things:
PR Wire Services
1. Must reach a good number of popular and reliable offline media sources;
2. Must reach a good number of target subscribers, blogs, online newspapers and magazines;
3. The online distributors you collaborate with must allow you to embed your links in the content.
4. The online distributors you collaborate with should allow you the option to track and gauge the efficiency of your marketing campaign.
Although most people pay big money to hire dedicated news submission services, sometimes you can send out your press throughout the web free of charge. This of course depends on the channels you are using, on the features available and the sources' own policies.
Despite the current wave of preconception in the Internet marketing community regarding low-cost and free marketing, the efficiency of press submission doesn't always depend on the factor of costs. For instance, you can achieve great results without spending a dime by creating your own blog with Blogger.com or wordpress.org and sending out your messages on a daily basis. On the downside, this involves taking matters into your own hands and taking care of the whole process without any help from the outside.
If you decide to turn to a specialized service though, make sure you choose a reputable online provider that offers you clear indications about their services (e.g. overall number of subscribers covered and the main online resources targeted for spreading out your press). Moreover, make sure that the online distributors you collaborate with will allow you to add backlinks in the content of your messages.
If your news wire contain backlinks pointing to your website and are distributed via feeds to a large number of subscribers, in a few months' time you will very likely see improvements in the following areas:
- better search engine rankings;
- a substantial and sustainable increase in targeted traffic as your releases begin to expand their coverage;
- greater attention from the wide public as your press releases are being published via multiple channels.
To sum things up, press release marketing doesn't necessarily have to involve a significant investment to produce measurable results. As long as you know how to choose the right business wire news distributors, not only you will be able to drive more traffic towards your site, but also to reduce the costs underlying your press release marketing efforts.
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